12 December 2018
Last month we discussed planning your social media strategy for 2019 so to start 2019 we’re going to discuss your overall marketing strategy for your business. The importance of promoting and marketing your business especially in relation to your online activities can’t be stressed enough. Marketing is essential for any business.
You’re focussed on the success of your business so your marketing is driving in the same direction? It’s natural to assume this but often the reality doesn’t match. Having a strategy will help.
There’s a line in the film Field of Dreams starring Kevin Costner, “Build it and they will come.” It refers to the ghostly voices heard by an Iowa farmer asking him to build a baseball pitch in his cornfield. Luckily for the farmer, he built it and they came. It’s a pity the same isn’t true in business. Build it and they won’t come unless you tell everyone about it.
Companies like Kellogg’s and Coca Cola market themselves in a huge way. But why, surely they’re so well known that they don’t need to? They obviously don’t think so. If they sat back on their laurels others, who did market themselves, would replace them in people’s minds. Marketing is what keeps them in number one spot.
Before you start on your next campaign to build business or develop a new website complete this checklist. If you can’t give solid answers then you probably need to give your project more thought otherwise you might waste time and money.