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What Makes a Website Mobile-Friendly?

4 October 2021

Did you know that over 50% of users browse the web using a smartphone device? This statistic has been hovering comfortably around the half-way mark since 2017 which only emphasises the importance of mobile optimisation and the role that it plays in every marketing strategy. Here at OwlTree, we recognise that high-quality web design is only a part of the puzzle as a website needs to be able to function on multiple different platforms. Read on as we go over some of the features that should be utilised to make a website mobile-friendly…

Swiping Functionality 

The way that users interact with a website on a smartphone device or tablet is vastly different from the way that they may use it on a desktop, and as such it is important to implement functionality that takes this into consideration. The majority of people will interact with web pages on their mobile device using their fingers which is why swiping functionality is a necessity for any webpage to be considered mobile-friendly as it allows users to navigate between the different pages with ease. 

CTA (Call-to-Action) Buttons

CTA buttons tell the user what to do and how to interact with your website, such as ‘Buy Now’ and ‘Sign Up’. They are quite useful on a desktop website, however the way that they are displayed needs to be adapted for mobile view for a website to be truly considered mobile-friendly. For instance, the size of the buttons may need to be increased to account for thumb-pressing, however the buttons also need to take the limited amount of space that is available on mobile view into consideration to avoid taking up the entire screen. 

Responsive Web Design

In this modern technological world, it is important to remember that a website will be visited by a variety of different devices and as such, the design of the website should be able to adapt accordingly. Responsive web design focuses on ensuring that a website has been aesthetically designed with the smaller screen of a smartphone in mind in the same way that it adapts to the larger screen of a tablet. For example, this may involve changing the size of the text and spacing it out a lot more.

A key aspect of the web design process is ensuring that a website can adapt itself to the device that a user is browsing from to offer a faultless browsing experience. As such, it could be argued that user experience and mobile optimisation are somewhat connected. OwlTree recognizes that web design requires an in-depth understanding of how to display web pages according to these requirements, and it is something that we pay close attention to. After all, mobile friendliness is compulsory in any marketing strategy nowadays and is not an aspect one can afford to neglect.


To find out more information, get in contact with a member of the OwlTree team today. 

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