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The Importance of a Logo in Website Branding

16 September 2021

There are several aspects of branding to take into consideration when you are working closely with web developers to turn your vision into a reality. However, many businesses often neglect their logo. Whilst it may save a lot of time to create a basic logo using the internet, there is a risk that your website will blend in with the crowd or may even end up with the exact same logo as another. Read on as we explain why your logo is so important in the context of website branding...

Make a Good First Impression

Many customers have a very limited attention span, so it is important that you have the tools at your disposal to stand out amongst the crowd. A well-designed logo is a branding must-have as it gives passers-by something to look out for and will help you make a great first impression that will last. There is a common misconception that branding is only concerned with colour schemes and website features, however, your logo is another essential piece of the puzzle as it’s often the first thing that many visitors notice once they enter your site. 

Helps Influence Brand Loyalty

Consumers are looking for a business that they can trust as there is nothing more time-consuming than browsing the market again and again. A logo is a recognisable aspect of any business as it is something that consumers will instantly recognise, both online and on social media. As your business and its brand grows, it will become more familiar to a wide range of consumers which creates the impression of trustworthiness and accessibility, helping to form brand loyalty. In layman’s terms, this simply means that existing customers that recognise your logo and associate it with high-quality are going to return without you even having to encourage them to do so. 

Separates You from the Competition

The worst thing any business can do is neglect their logo. After all, this is the one aspect of branding that will really set you apart from your competition in the long run and allow consumers to develop a relationship with your brand or even recommend your services to others. After all, if you choose to opt for a free, online logo maker then there is a risk you will end up adopting the same logo as another company! Originality is a crucial aspect of branding, particularly when it comes to your logo.

Here at OwlTree, we believe that branding is your business’s best asset. After all, logo design is a careful process that should be carried out in collaboration with the client to create a final product that compliments their brand and business ethos effectively. Our web design service covers every aspect of branding, and we have a team of graphic designers that can help you put together a brand that your website deserves. 

To find out more information, get in contact with a member of the OwlTree team today!

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