17 May 2019
We touched on this topic a couple of years ago but this question emerges often with our clients so we thought it was worth revisiting.
We recently started a web project for a client and they asked the question, “Should I use a professional photographer?” The issue was discussed at length and they made the choice to use the services of a professional photographer to provide all the images for their new website. Their design requires good images to tell their story and to make them completely unique. The client made a good call - the results speak for themselves.
It was a good call because the World Wide Web is a highly visual place and therefore needs high quality images to match. A great deal of consideration should be given to visitors to your website. What will grab their attention? What will leave them with the very best impression of your business or organisation?
Using a professional photographer is worth the expense if you want your business to look professional and unique.
Photography has the power to achieve such positive outcomes as professional photographs can be 100% original and therefore provide you with complete exclusivity. Photos aren't just great for completing a design; they also make great content, especially when they are paired with text or audio.
Photography works in web design because visitors to your website want to see something they can relate to. But, it is crucial that the photography is top quality; there is no point using images with bad composition or lighting or where there are random objects in the frame.
The value of good photographs can sometimes be underestimated. This is probably because we see them everyday in the vast range of media that we all consume - newspapers, magazines, billboards, books, and of course websites. It is all too easy to take them for granted; to forget that a photographer spent time laying out and shooting the frame, and a designer spent time conveying that image into a message.
In websites, the selection and use of photography in design means everything; it can help to set the tone and mood of an entire business. It has to be right as a website is the main public face of many businesses and organisations. The photography used should be relevant and make sense to the end user. It must complement and accentuate the design, whilst not confusing the intended message or the person looking at it. It is imperative that photos are eye catching for all the right reasons. The right photos can take a good design, and make it great.
If you need help with a web project or social media for your business then please get in touch for a free consultation.
Photography above by www.chrisfosterphotography.com