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How to Improve the Speed of Your Website

16 June 2022

Users aren’t prepared to wait around for slow-loading websites anymore, which means that neglecting page speed can have a significant impact on interactions and conversions. A responsive website interface is just one aspect of web design that goes hand-in-hand with page speed, as a website that loads quickly also needs to be easy to interact with. So how can you boost the speed of your site? Take a quick look at these ideas to find out:

Decrease the Number of HTTPS Requests
It is said that 80% of the time that it takes for a web page to load is spent downloading all the different components such as stylesheets, scripts, and images. This is carried out through HTTPS requests, and since a new request is made for each one this can result in a lot of requests! One of the easiest ways to speed up your website is to minimise HTTPS requests by stopping the ones that are unnecessary and take up precious loading time. 

Use Asynchronous CSS and JavaScript Loading
CSS and JavaScript can be loaded either synchronously or asynchronously, and we recommend the latter of the two. Asynchronous script loading means that some of them load at the same time which can speed up the way that a web page presents itself on the page by loading from top to bottom. On the other hand, synchronous loading means that a page will actually stop displaying until a particular file has loaded, and this can look unprofessional and cause users to browse elsewhere. 

Choose the Right Hosting System
It can be tempting to opt for the cheapest hosting system when you’ve only just set up a brand-new website as this can do the trick at the start. However, once more traffic begins to flood in you’ll need to consider an upgrade. There are generally three options: Shared Hosting, VPS Hosting and Dedicated Servers. Selecting the most appropriate hosting system in accordance with the traffic that your website receives can help prevent loading issues and drops in page speed. 

The Owl Tree team believe that your website is your online shop window, which is why it is important to take both web design and web development into consideration. To find out how you can capitalise on the potential of your website, get in contact with a member of the Owl Tree team today!

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