14 January 2019
Since Christmas OwlTree has taken on several new clients all embarking on the exciting journey of starting a new business. They’re not alone - thousands of people across the UK are doing the same.
Our new clients have been busy developing their business plans and planning their strategies. We will help each one to be the best they can be, especially in the online world. At OwlTree, this starts by helping them give proper consideration to their domain names early on in the process.
It’s important to make the right choice. Your domain name will be a customer’s first impression, a search engine’s first glimpse of your website and the portal to your online presence. So, if this sounds like you, read on for some tips on how to get it right.
Choosing a domain name for your business website is a lot like choosing a name for your child. Some names come easily, some are inevitable and some are a hard fought battle. Whatever the situation, it is unlikely that you will take the decision lightly. Do the same with your domain name; your potential customers will certainly take it seriously.
Are there any businesses in your industry with similar domain names or business names to the name that you want? You wouldn’t want to confuse your customers.
By definition all domain names are unique but make it unique for memorable reasons. Be creative. Your domain will be the fundamental focus of your entire website. On the Internet, having your business name the same as your web address will help people remember your site and they will automatically know where to search for your business.
Seemingly innocent words that, when put together, read completely differently should be completely avoided. Some might be funny but some might also offend.
Don’t underestimate the laziness of your potential visitors so pick names that are easy to type. Long complicated names won’t do you any favours.
Make sure the name is easy for you to verbalise when telling people about your website.
Where you can, stick to letters only. Domain names containing numbers and hyphens are harder to verbalise and can often be difficult to remember. Names with numbers to represent words, like www.myservice4you.co.uk for example, are great but it can be tedious explaining the number ‘4’ when telling somebody about your website. Don’t give a potential customer any reason not to find you.
You will probably want to promote your website via social media so it’s good to have the names of your social media pages the same as your domain name. Take a look at what’s available before committing.
Just because a domain is available doesn’t mean it isn’t trademarked. Even using a similar name could be classed as infringement so be very careful. It might take some time but once the owner of the trademark knows they will more than likely take action. You could be faced with a costly rebrand along with the inevitable damage to your reputation.
If you need help with a web project for your business then please get in touch for a free consultation.