21 August 2017
Over the last few weeks I’ve been trying to persuade some clients to add fresh content to their websites and, on more than one occasion, I have been asked “Do I really need to?”
They’re busy, and I completely understand. So I asked them a question, “How many times have you visited a website to get current information only to find that it hasn’t been updated for months, even years?” Then I asked, “And what do you do?” They all answered, “Move on to the next website.”
The importance of keeping your website up to date cannot be stressed enough, as this will determine what type of image you present. Many small businesses feel that simply having a website is enough, however their website will very quickly become dated without attention. “Latest” news articles that are from two years ago will leave a very bad impression.
With this in mind, here are five reasons to keep your website fresh: