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Content Writing - How Long Should It Be?

14 October 2019

The words "What

Long or Short?

Content is King. A phrase you often hear from copywriters especially in relation to the web. And they’re absolutely correct. In some of my previous articles I’ve stated how important it is to keep your website fresh with good quality content that is valuable and relevant to your target market.

“How much should I write?” is a question we get asked a lot at OwlTree. So, this month we’ll take a closer look and offer some top tips.

Short Form Content

With a page or blog on your website you are looking to showcase your services, your expertise, your brand and its values. This suits what is known as “short form” content writing and should be an absolute minimum of 300 words. Ideally you should be aiming for around 500 words.

Be concise and avoid rambling on.

Longer Content

Good examples of long form content are case studies, whitepapers and topics that are technical. They will be above 1000 words and are usually longer because of the inclusion of statistics and quotes.

If you want to tell a story or write about an experience then around 1000 words is ideal. You can go longer for informative guides that require fine detail at around 1500 to 2000 words. But as with shorter content, arranging your content in to sections to deliver as bite sized pieces is a must.

If you have rather a lot to say then consider publishing the content to your website in a series of pages or blogs and release them at intervals.

Bite Sized Content

For both short form content and long form content you may find you need to use more words. If this is the case then arrange your content into sections so you can deliver it in bite sized chunks. The aim is to help visitors easily digest your message. A wall of text can be very off putting especially if the visitor is short on time. It may even have the opposite effect and drive them away from your website.

Search Engines

Longer content is better for search engine optimisation but don’t fall into the trap of writing more words just for the sake of it. Think about the keywords that people will be looking for and ensure that you work them naturally into your content. Glossaries and frequently asked questions are a great way to simultaneously demonstrate your knowledge to search engines and deliver information to visitors in a user friendly way.

If you need help with a web project or digital strategy for your business then please get in touch. We’d be delighted to help you.