21 May 2018
Social Media Marketing should be an integral part of your digital marketing strategy but is your business making the most of social media in connecting with its potential customers? Big business is adept at leveraging the maximum from social media but not all small businesses follow suit.
A recent study by the Internet Advertising Bureau UK found that nearly 80% of consumers would be “more inclined to buy more often in the future because of a brand's presence on social media.” Small firms too should know how to capitalise on this.
If your marketing budget allows, you can hire professionals to manage your social media network. They can provide a great return on investment but there are things that you can do until you are ready for external help. The good news is that it’s largely free but you have to be prepared to put the effort in.