21 May 2018
Social Media Marketing should be an integral part of your digital marketing strategy but is your business making the most of social media in connecting with its potential customers? Big business is adept at leveraging the maximum from social media but not all small businesses follow suit.
A recent study by the Internet Advertising Bureau UK found that nearly 80% of consumers would be “more inclined to buy more often in the future because of a brand's presence on social media.” Small firms too should know how to capitalise on this.
If your marketing budget allows, you can hire professionals to manage your social media network. They can provide a great return on investment but there are things that you can do until you are ready for external help. The good news is that it’s largely free but you have to be prepared to put the effort in.
With this in mind here are some tips on getting started:
The key message is to think about who your customers are and everything you know about them - where they live, what their lifestyles are, what their interests are, business wise and outside of business.
What you’ve learnt about your target customers will give you big clues as to the social media platforms they are using. These are the social media networks you should be leveraging.
Be clear on what you want to achieve. For example, is it to drive traffic to your website or drive footfall to your shop?
Plan regular posts, tweets and announcements and keep going with them. • If you put articles on your website use social media to announce when there is a new article and include a link to it on your site. • If you have an event announce it on social media as well as your website. • Announce new products, services, sales and offers and link them to full details on your website. • News about you business - announcing awards, charitable work, welcoming new clients and staff members for example.
Free tools such as Hootsuite can help to keep you organised. It allows you to pull all your social media platforms onto one dashboard and to schedule future posts and tweets in one go.
Results with Social Media don’t necessarily happen overnight so persevere. Ask questions and keep a record of the results. Build on what works and drop what doesn’t work.
If you need help with your social media strategy then please get in touch for a free consultation.