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A Simple Guide to Marketing in 2021

28 January 2021

Question marks on a black chalkboard changing into a light bulb

Continue to Thrive

A brand new year is finally upon us and the OwlTree team are more than confident that the online world will continue to thrive against all the odds. Many businesses see this time as a fresh start and an opportunity to implement change for a more productive and fruitful future, and the importance of developing a marketing strategy that works cannot be understated. After all, marketing is essential for every business no matter how big it has become. Here are a few top tips that can get the ball rolling in 2021...

Develop an Audience

e very best out of your marketing efforts as it is counterproductive to try and target every single person in the world. After all, a product that is designed with children in mind is not going to catch the interest of pensioners. In order to make 2021 your best year yet, ensure that you market your services to a specific audience; it can help to pay close attention to age, gender, general interests and location when creating advertisements.

Email Marketing

If you’re old enough you might just remember a time when email was new and exciting! Unfortunately, this enthusiasm has dwindled because technological advancements have almost become an expectation rather than something to celebrate. To give your marketing the best chance this year, it may be worth revisiting familiar favourites like email marketing in the form of a newsletter or subscription service. This will keep potential customers on your radar and can also encourage new traffic to your website at the same time.


The worst thing that can happen in marketing is taking your foot off the gas at the wrong time as it’s likely that all of your hard work will go to waste. After all, any successful business owner will be able to tell you just how important consistency is when it comes to marketing your products and services. When there is a clear plan in place, the results should start to take shape overtime and it is your responsibility to follow the marketing strategy to achieve them.

Here at OwlTree, we strive to provide our clients with a website to plug into their marketing efforts with pride. After all, business is all about making connections with people so it is important that you constantly get the word out about your services. Redirecting your audience to a site that has been kitted out for purpose will only improve your brand authority and make it easier to obtain loyal customers.

For all your web design Bolton needs, get in contact with the OwlTree team today!